Sibirskaja Korona | Adaptation of TV commercials/ 2015
The design of the nonalcoholic beer label Sibirskaja Korona was changed. We were faced by a task to make an adaptation of the known commercial with David Duchovny in a leading role — to introduce the new label design. We were asked, “Can you make this job cool”? We answered we will try to make it insensibly.
In the first scene there was a floating camera and a greased movement. The bottle also unevenly turned in a shot. We made some tests and came to a conclusion that we will be able to make tracking, but the best result can be achieved having replaced the bottle in this scene. And in the second scene it is only enough to replace labels and to alter the final frame.