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The design of the nonalcoholic beer label Sibirskaja Korona was changed. We were faced by a task to make an adaptation of the known commercial with David Duchovny in a leading role — to introduce the new label design. We were asked, “Can you make this job cool”? We answered we will try to make it insensibly.

In the first scene there was a floating camera and a greased movement. The bottle also unevenly turned in a shot. We made some tests and came to a conclusion that we will be able to make tracking, but the best result can be achieved having replaced the bottle in this scene. And in the second scene it is only enough to replace labels and to alter the final frame.

We started creation of this glassware. Simultaneously we did test renders, we checked as they look in this commercial.

The result suited us. It was necessary to visualize 3d and to execute a compositing — to get to color space, motion blur and picture grain.

Postproduction was complete. In the course of the work it became clear that nobody of our team drinks beer. The agency was satisfied with the result. We were delighted and … went to have tea.